Dry Brew vs Hi-chew · Bay Area shelf head-to-head
Dry Brew and Hi-chew, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hi-chew is in more Bay Area grocers
Dry Brew
Hi-chew
17
brand power
20
6
products
7
2
categories
1
1
grocers
7
$5.22
avg price
$4.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dry Brew▭ Hi-chew
Distribution · 30% of score4·29
H
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dry Brew
only Hi-chew
no top category Dry Brew doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dry Brew · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dry Brew · Hi-chew
