Drybox Healthy Snacks vs Claros Farm · Bay Area shelf head-to-head
Drybox Healthy Snacks and Claros Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Drybox Healthy Snacks carries more Brand PowerClaros Farm is in more Bay Area grocers
Drybox Healthy Snacks
Claros Farm
18
brand power
11
6
products
5
2
categories
1
4
subcategories
3
1
grocers
3
$8.41
avg price
$9.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Drybox Healthy Snacks▭ Claros Farm
Distribution · 30% of score4·13
D
C
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Drybox Healthy Snacks
only Claros Farm
no top category Drybox Healthy Snacks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Drybox Healthy Snacks · 1
only Claros Farm · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Drybox Healthy Snacks · Claros Farm
