DUBRETON vs Hormel Black Label · Bay Area shelf head-to-head
DUBRETON and Hormel Black Label, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hormel Black Label carries more Brand PowerHormel Black Label is in more Bay Area grocersHormel Black Label fields the deeper lineup
DUBRETON
Hormel Black Label
19
brand power
26
5
products
10
2
categories
1
1
grocers
3
$9.12
avg price
$10.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ DUBRETON▭ Hormel Black Label
Distribution · 30% of score4·13
D
H
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only DUBRETON
only Hormel Black Label
no top category DUBRETON doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only DUBRETON · 1
only Hormel Black Label · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: DUBRETON · Hormel Black Label