Dunkin' vs Folgers · Bay Area shelf head-to-head
Dunkin' and Folgers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Folgers is in more Bay Area grocers
Dunkin'
Folgers
33
brand power
34
20
products
20
1
categories
1
4
subcategories
3
5
grocers
10
$1.05
price per oz
$1.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dunkin'▭ Folgers
Distribution · 30% of score21·42
D
F
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score81·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dunkin'
no top category Folgers doesn’t also play in.
only Folgers
no top category Dunkin' doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dunkin' · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dunkin' · Folgers
