Eboost vs Guru · Bay Area shelf head-to-head
Eboost and Guru, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Guru carries more Brand PowerGuru is in more Bay Area grocersGuru fields the deeper lineup
Eboost
Guru
13
brand power
35
4
products
13
1
categories
2
1
grocers
6
$3.99
avg price
$3.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eboost▭ Guru
Distribution · 30% of score4·25
E
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eboost
no top category Guru doesn’t also play in.
only Guru
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Eboost · 0
no exclusive doors — everywhere Eboost is, Guru is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eboost · Guru
