Echo Falls vs Raincoast Trading · Bay Area shelf head-to-head
Echo Falls and Raincoast Trading, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Echo Falls carries more Brand PowerEcho Falls is in more Bay Area grocersEcho Falls fields the deeper lineup
Echo Falls
Raincoast Trading
33
brand power
0
13
products
2
1
categories
1
2
subcategories
1
11
grocers
2
$14.67
avg price
$12.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Echo Falls▭ Raincoast Trading
Distribution · 30% of score46·8
R
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Echo Falls
no top category Raincoast Trading doesn’t also play in.
only Raincoast Trading
no top category Echo Falls doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Echo Falls · Raincoast Trading