Echo Falls vs Regal New Zealand King Salmon · Bay Area shelf head-to-head
Echo Falls and Regal New Zealand King Salmon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Echo Falls carries more Brand PowerEcho Falls is in more Bay Area grocersEcho Falls fields the deeper lineup
Echo Falls
Regal New Zealand King Salmon
33
brand power
0
13
products
2
1
categories
1
2
subcategories
1
11
grocers
1
$14.67
avg price
$14.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Echo Falls▭ Regal New Zealand King Salmon
Distribution · 30% of score46·4
R
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Echo Falls
no top category Regal New Zealand King Salmon doesn’t also play in.
only Regal New Zealand King Salmon
no top category Echo Falls doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Echo Falls · Regal New Zealand King Salmon