Ecopawz vs Pawlove · Bay Area shelf head-to-head
Ecopawz and Pawlove, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pawlove is in more Bay Area grocersEcopawz sits further up the premium end
Ecopawz
Pawlove
16
brand power
18
5
products
4
2
categories
1
1
grocers
7
$16.69
avg price
$11.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ecopawz▭ Pawlove
Distribution · 30% of score4·29
E
P
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score34·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ecopawz
only Pawlove
no top category Ecopawz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ecopawz · 0
no exclusive doors — everywhere Ecopawz is, Pawlove is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ecopawz · Pawlove
