Edmond Fallot vs Maille · Bay Area shelf head-to-head
Edmond Fallot and Maille, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Edmond Fallot carries more Brand PowerEdmond Fallot is in more Bay Area grocersEdmond Fallot fields the deeper lineup
Edmond Fallot
Maille
49
brand power
36
15
products
8
2
categories
3
17
grocers
13
$1.19
price per oz
$1.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Edmond Fallot▭ Maille
Distribution · 30% of score71·54
carried in 17 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments10 vs 6 SKUs
1% of shelf
only Edmond Fallot
no top category Maille doesn’t also play in.
only Maille
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Edmond Fallot · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Edmond Fallot · Maille
