Eduardos vs Golden Grain · Bay Area shelf head-to-head
Eduardos and Golden Grain, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eduardos carries more Brand PowerEduardos is in more Bay Area grocersGolden Grain fields the deeper lineupEduardos sits further up the premium end
Eduardos
Golden Grain
19
brand power
14
2
products
22
1
categories
2
2
subcategories
12
8
grocers
7
68.3¢
price per oz
35.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eduardos▭ Golden Grain
Distribution · 30% of score33·29
E
G
carried in 8 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15·84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eduardos
no top category Golden Grain doesn’t also play in.
only Golden Grain
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Eduardos · 4
only Golden Grain · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eduardos · Golden Grain