Eduardos vs Rummo · Bay Area shelf head-to-head
Eduardos and Rummo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rummo carries more Brand PowerRummo is in more Bay Area grocersRummo fields the deeper lineupEduardos sits further up the premium end
Eduardos
Rummo
19
brand power
51
2
products
29
1
categories
2
2
subcategories
15
8
grocers
15
68.3¢
price per oz
37.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eduardos▭ Rummo
Distribution · 30% of score33·63
E
carried in 8 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eduardos
no top category Rummo doesn’t also play in.
only Rummo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Eduardos · 1
only Rummo · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eduardos · Rummo