Edwards vs Sara Lee · Bay Area shelf head-to-head
Edwards and Sara Lee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sara Lee carries more Brand PowerSara Lee is in more Bay Area grocersSara Lee fields the deeper lineup
Edwards
Sara Lee
17
brand power
38
4
products
16
2
categories
3
2
subcategories
7
2
grocers
9
$5.52
avg price
$6.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Edwards▭ Sara Lee
Distribution · 30% of score8·38
E
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Edwards
no top category Sara Lee doesn’t also play in.
only Sara Lee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Edwards · 0
no exclusive doors — everywhere Edwards is, Sara Lee is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Edwards · Sara Lee