Effie's Homemade vs Gavottes · Bay Area shelf head-to-head
Effie's Homemade and Gavottes, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Effie's Homemade carries more Brand PowerEffie's Homemade is in more Bay Area grocersEffie's Homemade fields the deeper lineupGavottes sits further up the premium end
Effie's Homemade
Gavottes
34
brand power
12
9
products
4
2
categories
1
2
subcategories
2
11
grocers
3
$1.20
price per oz
$2.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Effie's Homemade▭ Gavottes
Distribution · 30% of score46·13
G
carried in 11 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Effie's Homemade
only Gavottes
no top category Effie's Homemade doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Effie's Homemade · Gavottes
