Effie's Homemade vs Pocky · Bay Area shelf head-to-head
Effie's Homemade and Pocky, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Effie's Homemade carries more Brand PowerEffie's Homemade is in more Bay Area grocers
Effie's Homemade
Pocky
34
brand power
29
9
products
10
2
categories
2
2
subcategories
3
11
grocers
5
$1.20
price per oz
$1.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Effie's Homemade▭ Pocky
Distribution · 30% of score46·21
P
carried in 11 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Effie's Homemade
only Pocky
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Effie's Homemade · Pocky