Eggland's Best vs Judy's Family Farm · Bay Area shelf head-to-head
Eggland's Best and Judy's Family Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Judy's Family Farm is in more Bay Area grocersEggland's Best fields the deeper lineupJudy's Family Farm sits further up the premium end
Eggland's Best
Judy's Family Farm
35
brand power
33
15
products
6
3
categories
1
3
grocers
17
$6.85
avg price
$7.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eggland's Best▭ Judy's Family Farm
Distribution · 30% of score13·71
carried in 3 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eggland's Best
only Judy's Family Farm
no top category Eggland's Best doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Judy's Family Farm · 16
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eggland's Best · Judy's Family Farm
