Ekone vs Crown Prince · Bay Area shelf head-to-head
Ekone and Crown Prince, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crown Prince carries more Brand PowerCrown Prince is in more Bay Area grocersCrown Prince fields the deeper lineupEkone sits further up the premium end
Ekone
Crown Prince
29
brand power
34
10
products
13
2
categories
1
5
subcategories
7
7
grocers
14
$5.49
price per oz
$1.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ekone▭ Crown Prince
Distribution · 30% of score29·58
carried in 7 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ekone
only Crown Prince
no top category Ekone doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ekone · 2
only Crown Prince · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ekone · Crown Prince
