El Guapo® vs Don Enrique · Bay Area shelf head-to-head
El Guapo® and Don Enrique, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
El Guapo® carries more Brand PowerEl Guapo® is in more Bay Area grocersEl Guapo® fields the deeper lineupDon Enrique sits further up the premium end
El Guapo®
Don Enrique
29
brand power
14
23
products
4
2
categories
1
3
subcategories
1
4
grocers
2
$3.69
avg price
$4.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ El Guapo®▭ Don Enrique
Distribution · 30% of score17·8
E
D
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score85·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only El Guapo®
only Don Enrique
no top category El Guapo® doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only El Guapo® · 4
only Don Enrique · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: El Guapo® · Don Enrique