El Sabroso vs Sabor Mexicano · Bay Area shelf head-to-head
El Sabroso and Sabor Mexicano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sabor Mexicano carries more Brand PowerSabor Mexicano is in more Bay Area grocersSabor Mexicano fields the deeper lineupSabor Mexicano sits further up the premium end
El Sabroso
Sabor Mexicano
14
brand power
42
3
products
13
1
categories
4
4
grocers
18
55.2¢
price per oz
70.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ El Sabroso▭ Sabor Mexicano
Distribution · 30% of score17·75
E
carried in 4 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only El Sabroso
no top category Sabor Mexicano doesn’t also play in.
only Sabor Mexicano
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only El Sabroso · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: El Sabroso · Sabor Mexicano