El Yucateco vs Frank's Redhot® · Bay Area shelf head-to-head
El Yucateco and Frank's Redhot®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frank's Redhot® carries more Brand PowerFrank's Redhot® is in more Bay Area grocersFrank's Redhot® fields the deeper lineupEl Yucateco sits further up the premium end
El Yucateco
Frank's Redhot®
28
brand power
45
8
products
20
2
categories
2
2
subcategories
5
7
grocers
15
89.3¢
price per fl oz
58.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ El Yucateco▭ Frank's Redhot®
Distribution · 30% of score29·63
E
F
carried in 7 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score49·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only El Yucateco
only Frank's Redhot®
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only El Yucateco · 0
no exclusive doors — everywhere El Yucateco is, Frank's Redhot® is too.
only Frank's Redhot® · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: El Yucateco · Frank's Redhot®
