El Yucateco vs Taco Bell · Bay Area shelf head-to-head
El Yucateco and Taco Bell, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Taco Bell carries more Brand PowerEl Yucateco is in more Bay Area grocersEl Yucateco sits further up the premium end
El Yucateco
Taco Bell
28
brand power
39
8
products
7
2
categories
5
7
grocers
5
$3.67
avg price
$2.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ El Yucateco▭ Taco Bell
Distribution · 30% of score29·21
E
T
carried in 7 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score49·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only El Yucateco
only Taco Bell
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only El Yucateco · 3
only Taco Bell · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: El Yucateco · Taco Bell