Emmi vs Mifroma · Bay Area shelf head-to-head
Emmi and Mifroma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Emmi carries more Brand PowerEmmi is in more Bay Area grocersEmmi fields the deeper lineupMifroma sits further up the premium end
Emmi
Mifroma
28
brand power
14
8
products
4
1
categories
1
3
subcategories
2
8
grocers
5
$1.74
price per oz
$1.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Emmi▭ Mifroma
Distribution · 30% of score33·21
M
carried in 8 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Emmi
no top category Mifroma doesn’t also play in.
only Mifroma
no top category Emmi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Emmi · Mifroma
