Endangered Species vs Alter Eco · Bay Area shelf head-to-head
Endangered Species and Alter Eco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alter Eco carries more Brand PowerAlter Eco is in more Bay Area grocersAlter Eco fields the deeper lineup
Endangered Species
Alter Eco
37
brand power
45
18
products
38
1
categories
2
14
grocers
15
$2.00
price per fl oz
$2.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Endangered Species▭ Alter Eco
Distribution · 30% of score58·63
carried in 14 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Endangered Species
no top category Alter Eco doesn’t also play in.
only Alter Eco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Endangered Species · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Endangered Species · Alter Eco
