Endangered Species vs Maltesers · Bay Area shelf head-to-head
Endangered Species and Maltesers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Endangered Species carries more Brand PowerEndangered Species is in more Bay Area grocersEndangered Species fields the deeper lineupMaltesers sits further up the premium end
Endangered Species
Maltesers
37
brand power
18
18
products
4
1
categories
2
14
grocers
4
$2.10
price per oz
$2.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Endangered Species▭ Maltesers
Distribution · 30% of score58·17
M
carried in 14 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Endangered Species
no top category Maltesers doesn’t also play in.
only Maltesers
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Endangered Species · Maltesers