Ensure vs Remedy Organics · Bay Area shelf head-to-head
Ensure and Remedy Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ensure is in more Bay Area grocersEnsure fields the deeper lineupRemedy Organics sits further up the premium end
Ensure
Remedy Organics
39
brand power
39
21
products
18
1
categories
2
10
grocers
9
36.1¢
price per fl oz
57.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ensure▭ Remedy Organics
Distribution · 30% of score42·38
carried in 10 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ensure
no top category Remedy Organics doesn’t also play in.
only Remedy Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ensure · 6
only Remedy Organics · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ensure · Remedy Organics
