Entenmann's vs Freedom Gluten Free · Bay Area shelf head-to-head
Entenmann's and Freedom Gluten Free, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Entenmann's carries more Brand PowerEntenmann's is in more Bay Area grocersEntenmann's fields the deeper lineup
Entenmann's
Freedom Gluten Free
43
brand power
12
15
products
3
4
categories
1
5
subcategories
1
6
grocers
1
$6.74
avg price
$7.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Entenmann's▭ Freedom Gluten Free
Distribution · 30% of score25·4
E
F
carried in 6 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score71·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Freedom Gluten Free
no top category Entenmann's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Entenmann's · 6
only Freedom Gluten Free · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Entenmann's · Freedom Gluten Free