Entenmann's vs Gen Bake · Bay Area shelf head-to-head
Entenmann's and Gen Bake, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Entenmann's carries more Brand PowerEntenmann's is in more Bay Area grocersEntenmann's fields the deeper lineup
Entenmann's
Gen Bake
43
brand power
11
15
products
2
4
categories
1
5
subcategories
1
6
grocers
2
$6.74
avg price
$6.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Entenmann's▭ Gen Bake
Distribution · 30% of score25·8
E
G
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score71·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gen Bake
no top category Entenmann's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Entenmann's · 5
only Gen Bake · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Entenmann's · Gen Bake
