Envirokidz Crispy Rice Fruity Burst vs Nuco · Bay Area shelf head-to-head
Envirokidz Crispy Rice Fruity Burst and Nuco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Envirokidz Crispy Rice Fruity Burst carries more Brand PowerEnvirokidz Crispy Rice Fruity Burst is in more Bay Area grocersEnvirokidz Crispy Rice Fruity Burst fields the deeper lineup
Envirokidz Crispy Rice Fruity Burst
Nuco
34
brand power
25
9
products
5
1
categories
2
14
grocers
4
$7.50
avg price
$8.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Envirokidz Crispy Rice Fruity Burst▭ Nuco
Distribution · 30% of score58·17
E
N
carried in 14 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score53·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Envirokidz Crispy Rice Fruity Burst
no top category Nuco doesn’t also play in.
only Nuco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Envirokidz Crispy Rice Fruity Burst · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Envirokidz Crispy Rice Fruity Burst · Nuco
