Eo vs Mrs. Meyer's Clean Day · Bay Area shelf head-to-head
Eo and Mrs. Meyer's Clean Day, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eo fields the deeper lineup
Eo
Mrs. Meyer's Clean Day
52
brand power
56
26
products
17
6
categories
1
5
grocers
5
$1.62
price per fl oz
58.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eo▭ Mrs. Meyer's Clean Day
Distribution · 30% of score21·21
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mrs. Meyer's Clean Day
no top category Eo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Eo · 2
only Mrs. Meyer's Clean Day · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eo · Mrs. Meyer's Clean Day
