Equal vs Swerve · Bay Area shelf head-to-head
Equal and Swerve, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Equal is in more Bay Area grocersSwerve sits further up the premium end
Equal
Swerve
14
brand power
13
3
products
3
1
categories
1
6
grocers
4
$5.18
avg price
$9.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Equal▭ Swerve
Distribution · 30% of score25·17
E
S
carried in 6 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Equal
no top category Swerve doesn’t also play in.
only Swerve
no top category Equal doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Equal · Swerve