Equator vs Lee's Coffee · Bay Area shelf head-to-head
Equator and Lee's Coffee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Equator carries more Brand PowerEquator is in more Bay Area grocersEquator fields the deeper lineup
Equator
Lee's Coffee
45
brand power
15
27
products
3
1
categories
2
3
subcategories
2
16
grocers
2
$14.20
avg price
$16.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Equator▭ Lee's Coffee
Distribution · 30% of score67·8
L
carried in 16 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Equator
no top category Lee's Coffee doesn’t also play in.
only Lee's Coffee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Equator · Lee's Coffee