Equator vs Rise Brewing Co. · Bay Area shelf head-to-head
Equator and Rise Brewing Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Equator carries more Brand PowerEquator is in more Bay Area grocersEquator fields the deeper lineupRise Brewing Co. sits further up the premium end
Equator
Rise Brewing Co.
45
brand power
12
27
products
5
1
categories
2
3
subcategories
2
16
grocers
6
60.7¢
price per fl oz
62.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Equator▭ Rise Brewing Co.
Distribution · 30% of score67·25
R
carried in 16 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Equator
no top category Rise Brewing Co. doesn’t also play in.
only Rise Brewing Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Equator · Rise Brewing Co.
