Equator vs Sonreir · Bay Area shelf head-to-head
Equator and Sonreir, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Equator is in more Bay Area grocersEquator fields the deeper lineup
Equator
Sonreir
45
brand power
43
27
products
4
1
categories
3
3
subcategories
3
16
grocers
2
60.7¢
price per fl oz
65.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Equator▭ Sonreir
Distribution · 30% of score67·8
carried in 16 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Equator
no top category Sonreir doesn’t also play in.
only Sonreir
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Equator · Sonreir