Ercole vs Tintero Elvio · Bay Area shelf head-to-head
Ercole and Tintero Elvio, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ercole
Tintero Elvio
13
brand power
11
3
products
2
1
categories
1
3
subcategories
2
2
grocers
2
$20.03
avg price
$13.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ercole▭ Tintero Elvio
Distribution · 30% of score8·8
E
T
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ercole
no top category Tintero Elvio doesn’t also play in.
only Tintero Elvio
no top category Ercole doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ercole · 1
only Tintero Elvio · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ercole · Tintero Elvio