Esti Foods vs Haig's · Bay Area shelf head-to-head
Esti Foods and Haig's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Haig's carries more Brand PowerHaig's is in more Bay Area grocersHaig's fields the deeper lineupHaig's sits further up the premium end
Esti Foods
Haig's
11
brand power
39
2
products
15
1
categories
3
2
subcategories
4
2
grocers
13
59.9¢
price per oz
76.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Esti Foods▭ Haig's
Distribution · 30% of score8·54
E
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Esti Foods
no top category Haig's doesn’t also play in.
only Haig's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Esti Foods · Haig's
