Estrellita's Snacks vs Barnana · Bay Area shelf head-to-head
Estrellita's Snacks and Barnana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barnana carries more Brand PowerBarnana is in more Bay Area grocersBarnana fields the deeper lineupEstrellita's Snacks sits further up the premium end
Estrellita's Snacks
Barnana
11
brand power
26
3
products
10
1
categories
3
2
subcategories
5
1
grocers
10
$1.80
price per oz
$1.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Estrellita's Snacks▭ Barnana
Distribution · 30% of score4·42
E
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Estrellita's Snacks
no top category Barnana doesn’t also play in.
only Barnana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Estrellita's Snacks · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Estrellita's Snacks · Barnana
