Estrellita's Snacks vs Inka Crops · Bay Area shelf head-to-head
Estrellita's Snacks and Inka Crops, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Inka Crops carries more Brand PowerInka Crops is in more Bay Area grocersInka Crops fields the deeper lineupEstrellita's Snacks sits further up the premium end
Estrellita's Snacks
Inka Crops
11
brand power
29
3
products
7
1
categories
2
2
subcategories
2
1
grocers
11
$1.80
price per oz
99.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Estrellita's Snacks▭ Inka Crops
Distribution · 30% of score4·46
E
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Estrellita's Snacks
no top category Inka Crops doesn’t also play in.
only Inka Crops
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Estrellita's Snacks · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Estrellita's Snacks · Inka Crops
