Ethan's vs Little Apple Treats · Bay Area shelf head-to-head
Ethan's and Little Apple Treats, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ethan's
Little Apple Treats
12
brand power
14
4
products
6
1
categories
4
2
grocers
2
$4.82
avg price
$21.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ethan's▭ Little Apple Treats
Distribution · 30% of score8·8
E
L
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ethan's
no top category Little Apple Treats doesn’t also play in.
only Little Apple Treats
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ethan's · 2
only Little Apple Treats · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ethan's · Little Apple Treats