Ethan's vs Nana Mae's Organics · Bay Area shelf head-to-head
Ethan's and Nana Mae's Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nana Mae's Organics carries more Brand PowerNana Mae's Organics is in more Bay Area grocersEthan's sits further up the premium end
Ethan's
Nana Mae's Organics
12
brand power
23
4
products
4
1
categories
3
2
grocers
7
$4.82
avg price
$7.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ethan's▭ Nana Mae's Organics
Distribution · 30% of score8·29
E
N
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ethan's
no top category Nana Mae's Organics doesn’t also play in.
only Nana Mae's Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ethan's · 1
only Nana Mae's Organics · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ethan's · Nana Mae's Organics