Ethel's Baking Co vs Clio · Bay Area shelf head-to-head
Ethel's Baking Co and Clio, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clio is in more Bay Area grocersClio sits further up the premium end
Ethel's Baking Co
Clio
28
brand power
31
10
products
8
3
categories
2
5
subcategories
3
3
grocers
7
$7.35
avg price
$3.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ethel's Baking Co▭ Clio
Distribution · 30% of score13·29
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clio
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ethel's Baking Co · 0
no exclusive doors — everywhere Ethel's Baking Co is, Clio is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ethel's Baking Co · Clio
