Ethel's Baking Co vs Sugar Bowl Bakery · Bay Area shelf head-to-head
Ethel's Baking Co and Sugar Bowl Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugar Bowl Bakery carries more Brand PowerSugar Bowl Bakery is in more Bay Area grocersSugar Bowl Bakery fields the deeper lineup
Ethel's Baking Co
Sugar Bowl Bakery
28
brand power
49
10
products
16
3
categories
5
5
subcategories
5
3
grocers
16
$7.35
avg price
$8.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ethel's Baking Co▭ Sugar Bowl Bakery
Distribution · 30% of score13·67
carried in 3 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ethel's Baking Co
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ethel's Baking Co · 1
only Sugar Bowl Bakery · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ethel's Baking Co · Sugar Bowl Bakery
