Ethel's Baking Co vs Superior On Main · Bay Area shelf head-to-head
Ethel's Baking Co and Superior On Main, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ethel's Baking Co carries more Brand PowerEthel's Baking Co is in more Bay Area grocersEthel's Baking Co fields the deeper lineupSuperior On Main sits further up the premium end
Ethel's Baking Co
Superior On Main
28
brand power
9
10
products
2
3
categories
1
5
subcategories
2
3
grocers
1
$7.35
avg price
$7.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ethel's Baking Co▭ Superior On Main
Distribution · 30% of score13·4
S
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ethel's Baking Co
only Superior On Main
no top category Ethel's Baking Co doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ethel's Baking Co · 2
only Superior On Main · 0
no exclusive doors — everywhere Superior On Main is, Ethel's Baking Co is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ethel's Baking Co · Superior On Main