Eureka Tortilla vs Mi Rancho · Bay Area shelf head-to-head
Eureka Tortilla and Mi Rancho, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mi Rancho carries more Brand PowerMi Rancho is in more Bay Area grocersMi Rancho fields the deeper lineupEureka Tortilla sits further up the premium end
Eureka Tortilla
Mi Rancho
25
brand power
51
8
products
22
1
categories
3
2
subcategories
5
6
grocers
17
92.8¢
price per oz
19.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eureka Tortilla▭ Mi Rancho
Distribution · 30% of score25·71
carried in 6 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eureka Tortilla
no top category Mi Rancho doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Eureka Tortilla · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eureka Tortilla · Mi Rancho
