Evanhealy vs Thayers · Bay Area shelf head-to-head
Evanhealy and Thayers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evanhealy carries more Brand PowerEvanhealy fields the deeper lineupEvanhealy sits further up the premium end
Evanhealy
Thayers
35
brand power
11
17
products
2
4
categories
1
10
subcategories
1
2
grocers
2
$17.87
price per fl oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evanhealy▭ Thayers
Distribution · 30% of score8·8
T
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score76·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Thayers
no top category Evanhealy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Evanhealy · 1
only Thayers · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evanhealy · Thayers
