Evergreen Frozen Waffles vs Kellogg's Eggo · Bay Area shelf head-to-head
Evergreen Frozen Waffles and Kellogg's Eggo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kellogg's Eggo carries more Brand PowerKellogg's Eggo is in more Bay Area grocersKellogg's Eggo fields the deeper lineup
Evergreen Frozen Waffles
Kellogg's Eggo
12
brand power
48
2
products
22
1
categories
2
1
subcategories
3
1
grocers
13
$5.99
avg price
$5.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evergreen Frozen Waffles▭ Kellogg's Eggo
Distribution · 30% of score4·54
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Evergreen Frozen Waffles
no top category Kellogg's Eggo doesn’t also play in.
only Kellogg's Eggo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Evergreen Frozen Waffles · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evergreen Frozen Waffles · Kellogg's Eggo
