kellogg's eggo
Kellogg's Eggo is a well-known brand specializing in frozen breakfast foods, particularly waffles. Owned by Kellanova, Eggo offers a variety of waffle options including protein-rich, blueberry, buttermilk, and sugar-free varieties. The brand is recognized for making breakfast convenient and enjoyable with its easy-to-prepare products.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 13 of 24 Bay Area grocers. how many stores stock the brand.
22 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 3 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Kellogg's Eggo (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Kellogg's Eggo · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Kellogg's Eggo in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Kellogg's Eggo product in stock, cheapest first.
Sold at
Find Kellogg's Eggo online
Where to find Kellogg's Eggo · Bay Area
Opportunities
New doors · no Kellogg's Eggo in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Kellogg's Eggo· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Kellogg's Eggo Homestyle Frozen Waffles · its most-distributed SKU (10 doors) in Frozen Waffles, the biggest opening. The closest open door is Sprouts Farmers Market · 4 rivals already on that shelf.
