Kellogg's Eggo vs Kodiak · Bay Area shelf head-to-head
Kellogg's Eggo and Kodiak, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kodiak carries more Brand PowerKodiak is in more Bay Area grocersKodiak fields the deeper lineupKodiak sits further up the premium end
Kellogg's Eggo
Kodiak
48
brand power
61
22
products
37
2
categories
8
3
subcategories
9
13
grocers
16
55.8¢
price per item
$1.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kellogg's Eggo▭ Kodiak
Distribution · 30% of score54·67
carried in 13 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Breakfast4 vs 5 SKUs
4% of shelf
only Kellogg's Eggo
no top category Kodiak doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kellogg's Eggo · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kellogg's Eggo · Kodiak
