Kellogg's Eggo vs Nature's Path · Bay Area shelf head-to-head
Kellogg's Eggo and Nature's Path, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Path carries more Brand PowerNature's Path is in more Bay Area grocersNature's Path fields the deeper lineupNature's Path sits further up the premium end
Kellogg's Eggo
Nature's Path
48
brand power
69
22
products
83
2
categories
9
13
grocers
20
55.8¢
price per item
90.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kellogg's Eggo▭ Nature's Path
Distribution · 30% of score54·83
carried in 13 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kellogg's Eggo
only Nature's Path
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kellogg's Eggo · Nature's Path
