Kellogg's Eggo vs Birch Benders · Bay Area shelf head-to-head
Kellogg's Eggo and Birch Benders, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Birch Benders is in more Bay Area grocersKellogg's Eggo fields the deeper lineupBirch Benders sits further up the premium end
Kellogg's Eggo
Birch Benders
48
brand power
52
22
products
17
2
categories
4
13
grocers
17
39.6¢
price per oz
62.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kellogg's Eggo▭ Birch Benders
Distribution · 30% of score54·71
carried in 13 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kellogg's Eggo
only Birch Benders
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kellogg's Eggo · Birch Benders
