Kellogg's Eggo vs Evergreen · Bay Area shelf head-to-head
Kellogg's Eggo and Evergreen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kellogg's Eggo carries more Brand PowerKellogg's Eggo is in more Bay Area grocersKellogg's Eggo fields the deeper lineupEvergreen sits further up the premium end
Kellogg's Eggo
Evergreen
48
brand power
37
22
products
13
2
categories
3
3
subcategories
3
13
grocers
8
39.6¢
price per oz
84.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kellogg's Eggo▭ Evergreen
Distribution · 30% of score54·33
carried in 13 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kellogg's Eggo
only Evergreen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kellogg's Eggo · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kellogg's Eggo · Evergreen
