Evian vs Ophora · Bay Area shelf head-to-head
Evian and Ophora, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evian carries more Brand PowerEvian is in more Bay Area grocersEvian fields the deeper lineupOphora sits further up the premium end
Evian
Ophora
33
brand power
12
10
products
2
2
categories
2
10
grocers
1
$6.35
avg price
$20.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evian▭ Ophora
Distribution · 30% of score42·4
O
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Evian
no top category Ophora doesn’t also play in.
only Ophora
no top category Evian doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evian · Ophora